YFP 2025

Led and designed the art direction across all social platforms for the 2025 year

Role

Creative Director

Timeline

1 Year

Skills

Branding and Identity
Art Direction
Social Media Graphics

Tools

Adobe Photoshop
Adobe Illustrator
Procreate

  • Lettering Process

  • Lettering Process

  • Victory Graphic

  • Lettering Process

  • Defeat Graphic

  • Welcome Spencer

  • Welcome Zach

  • Resume Review Night

  • YFP Voice Comms Thumbnail

  • YFP Voice Comms Thumbnail

  • Creator Brynn Thumbnail

  • Creator Riley Thumbnail

Goal

Solidify YFP's visuals by merging trending styles to brand guidelines.

Approach

Through heavy research and brand alignment, graphics were created to stand apart from traditional esports graphics.

  • Match Day Sketches

  • Victory Sketch

  • Victory Sketch

  • Results Sketch

  • Defeat Sketches

  • LAN Announcement

  • Day 1 Match Day

  • Day 1 Defeat

  • Day 1 Victory

  • Day 1 Victory

  • Day 2 Match Day

  • Day 2 Defeat

  • Day 2 Victory

  • Day 2 Victory

  • Day 2 Victory

  • Day 2 Victory

  • Day 2 Victory

  • Day 3 Match Day

  • Day 3 Defeat

  • Day 3 Victory

  • Day 3 Victory

  • Day 3 Champions

Outcome

  • Built loyalty towards the brand through layouts, typography, and exploration

  • Built awareness and brand recognition

Reflection

I did not execute “the best” of the designs: that credit goes to my team who was more than willing to not only experiment with me, but learn. I played a more supportive role for this year and I loved everything the staff executed.

YFP 2024

FreshCut 2024

Check out more work!

FirstLook

Legends of Runterra