YFP 2025

I spearheaded YFP’s complete rebrand and redefining its identity with a focus on scrappy energy that stood its ground against top-tier esports organizations. Paying homage to our original brand, to bring the old fans and embrace the new was one of our main goals so we could usher in a new era for YFP.

With this visual overhaul, we focused on key objectives to ensure a strong and cohesive brand identity:

• Maintain the YFP logo’s shape as closely as possible.

• Introduce a completely new color palette—no orange, red, or yellow.

• Preserve the grungy aesthetic in some form.

• Incorporate illustration work whenever possible, time permitting.

The work showcased below represents pieces I crafted from concept to final execution, bringing this vision to life. If you want to see the work of the staff, please checkout our Behance page for 2025.