With just three hours before my flight, I was given the challenge of designing a logo for a Roblox game targeting players aged 12-25. The tight timeline made it particularly demanding (~3 hours), as I had never created a full logo and asset set in such a short period.

The goal for Rapid Rumble was to create a design that resonated with our target audience while giving them a taste of what the game in Roblox represented: fast-paced action and a variety of mini-games. I brought this vision to life by designing a mascot that was integrated into our UGC models, allowing Roblox players to earn custom, limited-edition items—an approach that has proven to be successful in the gaming space.