VCard: Divine Chaos

Created thumbnails, apparel & merchandise (packaging included), social graphics, and memes.

Role

Senior Designer

Timeline

4 Months

Skills

Digital Graphics
Print & Production Design

Tools

Adobe Photoshop
Adobe Illustrator
Procreate

  • Bomber Jacket Collab

  • Character illustration (of Lanyards)

  • Rainhoe Playmat

  • Amalee Playmat

  • Layna Playmat

  • Numi Hoodie

  • Numi Jacket

Goal

Increase brand awareness
Convert brand awareness into sales
Increase overall merchandise output

Approach

Multiple iterations of each design to be approved internally prior to partner approval for upselling purposes

  • Animation Thumbnail

  • Divine Thumbnail

  • Support Thumbnail

  • Earth Fire Water Thumbnail

  • Kairyu Partner Code Graphic

  • Vienna Partner Code Graphic

  • Cottontail Partner Code Graphic

  • Geega Partner Code Graphic

  • Bao Vienna Partner Code Graphic

  • Zentreya Partner Code Graphic

Outcome

Increase of over 5000 followers between Twitter, Instagram, YouTube, and Pinterest

Reflection

Balancing art direction between internal, brand decisions and partner needs means flexibility is not only required, but a must

  • Rainhoe Sleeve

  • Arielle Sleeve

  • Grimmi Sleeve

  • Layna Sleeve

  • Lucy Pyre Sleeve

  • Bao Sleeve

YFP 2024

FreshCut 2023

Check out more work!

FirstLook

Legends of Runterra