Des Moines DMG 2023
Solidified the brand direction through exploration in collaboration with the marketing department.
Role
Creative DirectorTimeline
5 MonthsSkills
Branding and Identity
Social Media Graphics
Motion Graphics
Video Editing
Apparel DesignTools
Adobe Photoshop
Adobe Illustrator
Adobe After Effects
League Director
Procreate2023 Merch
Esports struggles with returning profit through tournament winnings. It is through merchandise, sponsors, and other outlets that allow for an organization to become profitable.
Gaming fans, and our organization, do not always want gaming clothes that scream “gaming” in an obvious manner. Where do we draw the line between gaming and streetwear?
I directed and created, 30+ hoodies, 30+ shirts, 10+ jerseys, 10+ crop tops, 10+ joggers, and more.
The images shown to the side and below are unreleased DMG merch that cannot or will not be published that I was created. This does not showcase all of the work produced during my time at DMG, but a scope of the designs when creating the merchandise that were created and released.
The crop top is an altered mockup. The t-shirt, hoodies, and pants were mockups can be found on Freepik, Unblast, and/or Behance.
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