Des Moines DMG 2022

Created a brand influenced by Keith Haring, Timothy Goodman, and LA’s 100 Thieves to connect art, gaming, sports, and Des Moines, Iowa.

Role

Creative Director

Skills

Branding and Identity
Social Media Graphics
Motion Graphics
Video Editing
Merch Design

Timeline

2022

Tools

Adobe Photoshop
Adobe Illustrator
Adobe After Effects
League Director
Procreate

Goal

Branding and Identity
Art Direction

Approach

Adobe Photoshop
Adobe Illustrator

  • Apex Legends Match Day Graphic

  • CS:GO Match Day Graphic

  • League of Legends Match day Graphic

  • Legends of Runeterra Match Day

  • Overwatch Match Day

  • Valorant Match Day

  • Apex Legends Match Results

  • CS:GO Match Result

  • League of Legends Match Result

  • Legends of Runeterra Match Result

  • Overwatch Match Result

  • Valorant Match Result

  • Solitified Twitter Banner

  • Regis Twitter Banner

  • Xav Twitter Banner

  • Riku Twitter Banner

  • Kev1n Twitter Banner

  • Connor Twitter Banner

Outcome

  • Brand outreach spanning over 1+ million

  • Established a recognizable visual identity within the esports community that was met with positive feedback

Reflection

Building more than a brand and assets, but a full design system is all consuming.

2023_DMG_MatchDay 2_Valorant_Preview2.gif
2023_Valorant_Mystic_v4.gif
2023_DMG_MatchDay 2_LeagueofLegends_Preview.gif
2023_DMG_MatchResult_Victory.gif
2023_DMG_MatchDay 2_Valorant2_Preview.gif

YFP 2024

YFP 2025

Check out more work!

YFP 2023

Legends of Runterra